营销与全球采购.docxVIP

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营销与全球采购

Global sourcing?is the practice of?sourcing?from the global market for goods and services across?geopolitical?boundaries. Global sourcing often aims to exploit global efficiencies in the delivery of a product or service. These efficiencies include low cost skilled labor, low cost raw material and other economic factors like tax breaks and low trade tariffs. A large number of Information Technology projects and Services, including IS Applications and Mobile Apps and database services are outsourced globally to countries like Pakistan and India for more economical pricing.Common examples of globally sourced products or services include: labor-intensive manufactured products produced using low-cost Chinese labor,?call centersstaffed with low-cost English speaking workers in the?Philippines?and?Pakistan?and?India, and?IT?work performed by low-cost programmers in India and Pakistan and?Eastern Europe. While these examples are examples of?Low-cost country sourcing, global sourcing is not limited to low-cost countries.Majority of companies today strive to harness the potential of global sourcing in reducing cost. Hence it is commonly found that global sourcing initiatives and programs form an integral part of the?strategic sourcing?plan and?procurement?strategy of many?multinational companies.Global sourcing is often associated with a centralized procurement strategy for a multinational, wherein a central buying organization seeks?economies of scalethrough corporate-wide standardization and?benchmarking. A definition focused on this aspect of global sourcing is: proactively integrating and coordinating common items and materials, processes, designs, technologies, and suppliers across worldwide purchasing, engineering, and operating locations.The global sourcing of goods and services has advantages and disadvantages that can go beyond low cost. Some advantages of global sourcing, beyond low cost, include: learning how to do business in a potential market, tapping into skill

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