金兰港酒店的绿色营销策略研究 工商管理本科论文.docVIP

学校代码 10126 学号 分 类 号 密级 本科毕业论文 金兰港酒店的绿色营销策略研究 学院、系 经管学院 专业名称 工商管理 年 级 学生姓名 指导教师 年 月 日 摘 要 在感受经济发带来条时们感受着环恶资态带来胁寻谐处资态平费观逐渐成为绿费这绿费观动的营销绿营销纳入业的营销统来经现为业营销发个趋势。 本文分析的重点过对绿营销理论对务业环实绿营销章选兰为对，发现兰绿营销义脱务业经营点问题进从内两个问题的对营销对观环竞争环内部环个绿营销实环础对绿费场细将绿营销务业相结合开绿营销点从务营销5个营销对实绿营销给议要树绿营销观用绿色产绿色产绿说绿营销销绿营销销从为酒带来关关键词绿营销绿色产场细Abstract Economic development in the feelings brought about by the improvement in living conditions, people also experience an unprecedented level of environmental degradation, shortage of resources, ecological crisis brought about by threats, etc.. A search for harmony between man and nature, resources and ecological balance of the rationalization of the use of the concept has gradually become the trend of consumption. In this green consumer driven concept, a new marketing idea - green marketing, has been integrated into the enterprise to the marketing system, and has emerged as a trend in the development of corporate marketing. ???? This article focuses on the analysis of marketing theory through the analysis of the green on the hotel service industry and environmental analysis, to find the hotel to implement green marketing strategies. Select articles of Jinlangang Hotel study found that green marketing strategy hotel formalism and from the hotel there is the operating characteristic of the service sector and further from the two aspects of internal and external analysis of the root of the problem. Made in the marketing strategy of the hotel before the macro-environment, the competitive environment and internal environment of the three aspects of the implementation of the hotels green marketing environment analysis. And on this basis, the green-star hotel has made the consumer market segmentation and position