王雅,论文一稿素材.docx

本科毕业论文题目：国产品牌化妆品的出口现状及对策英文题目：The present situation and countermeasureof domestic brand cosmetics export学院：商学院专业：国际经济与贸易姓名：王雅学号：20120650339指导教师：韦嘉2015年 4 月 25 日毕业论文独创性声明该毕业论文是我个人在导师指导下进行的研究工作及取得的研究成果。文中除了特别加以标注和致谢的地方外，不包含其他人或其他机构已经发表或撰写过的研究成果。其他同志对本研究的启发和所做的贡献均已在论文中作了明确的声明并表示了谢意。作者签名：日期：年月日毕业论文使用授权声明本人完全了解青岛滨海学院有关保留、使用毕业论文的规定，即：学校有权保留送交毕业论文的复印件，允许被查阅和借阅；学校可以公布全部或部分内容，可以采用影印、缩印或其他复制手段保存该毕业论文。保密的毕业论文在解密后遵守此规定。作者签名：导师签名：日期：年月日摘要：随着经济的不断发展，人民的生活水平不断地提高，对于美的追求也越来越高，因此全球化妆品贸易呈快速发展趋势。时代变迁，消费者的审美观念也在不断地改变，化妆品消费人群从最主要的女性群体逐渐扩展到男性消费群体，甚至于婴幼儿。由此可见，化妆品消费市场存在着巨大的潜力。自中国加入世界贸易组织以来，中国化妆品出口总额不断上升，这不仅促进了我国经济水平的不断提高，而且还提高了我国的综合国力，使我国稳站世界大国的地位。本论文通过研究国产品牌化妆品的出口现状，并结合相关具体案例，对国产品牌化妆品存在的问题进行深入分析，提出可实行性的策略，旨在提高国产品牌化妆品在国际市场占有率和竞争力，敲开全球2300亿化妆品消费市场的大门。关键词：国产品牌化妆品出口现状Abstract：With the continuous development of economy, peoples living standard gradually improve, the pursuit for beauty is becoming more and more high, so cosmetics trade showed a trend of rapid development. Time changes, the aesthetic idea of consumer is in constant change, cosmetics consumers from the main group of women gradually extended to the male consumer groups, and even infants and young children. Cosmetics consumption, therefore, there is a huge market potential. Since China joined the world trade organization, Chinas total exports, cosmetics rising, which not only promotes our country economy level unceasing enhancement, and improve our countrys comprehensive national strength, to make our country stand world power status. In this paper, by studying the export status quo of domestic brand cosmetics, and combined with the concrete case, in-depth analysis of the problems existing in the domestic brand cosmetics, put forward a viable strategy, aimed at improving domestic brand cosmetics and competitiveness in the international market share, tap the $230 billion cosmetics consumer market of the worlds door.Key words: Domestic brands Cosmetics Present situation of export1前言1.1研究背景1.2研究意义1.3研究目的1.4研究方法1.5研究思路2