商务英语写作-social communication.ppt

Chapter 2Social Communication 商务交际 j In this module, you are expected Mr. Jiang, General Manager in Zhejiang Sunshine Cashmere Co., Ltd. is going to invite Mr. Smith from Messrs. Lee Co., who is a prospective clients of the company, to attend the China Import and Export Fair ( the Canton Fair), which is going to be held in the spring of 2009. As Mr. Jiang’s assistant, Qiu Xiaoyun is asked to write a warm, polite and persuasive letter of invitation. The following background information is provided as reference. Chinese Export Commodities Fair (Spring Canton Fair) Time 1: Apr 15, 2009 - Apr 20, 2009 Time 2: Apr 20, 2009 - Apr 30, 2009 Web site: E-mail: webmaster@ Tel: 020-3856789 Fax: 020-3866789 1. What’s the purpose of writing this invitation letter? This invitation letter is written to invite a prospective customer to the Canton Fair. By doing so, the relationship is promoted and the service is developed. 2. What are the features of an effective invitation letters? The features of effective letters are briefness and warmth. The tone of these letters is generally polite and semi-formal. For this letter, it should have an element of persuasion, as the purpose of the letter is not merely to invite but also to ensure that the recipient agrees to attend the event. It is a fine combination of present and future tenses where words and phrases are linked to present the content in an impressive manner. 3. What should be included in an invitation letter? Basically speaking, an invitation should include the reason, the time and the place. In most case, the names of inviter and invitee are made clear. Zhejiang Sunshine Cashmere Co., Ltd. No.25 Kangtai Road, Huzhou, Zhejiang Province May 3, 2009 Mr. Smith Messrs. Lee Co., 18 Broad Street Los Angeles, U.S.A Dear Mr. Smith, I hope you are planning to attend the spring China Import and Export Fair held i