商务英语函电 Chapter 1 Establishing Business Relations.ppt

In international trade, establishing business relations is the first step in a transaction in foreign trade. Writing letters to new customers for the establishment of relations is a common practice in business communications. To establish business relations with prospective dealers is one of the important measures either for a newly established firm or an old one that wishes to enlarge its business scope and turnover. Main Channels to get reliable information about a company A. The Internet B. His business connections C. Banks D. A chamber of commerce E. Ads. F. Embassy (the commercial counselor’s office) G. Trade fairs or exhibitions The Methods for establishing business relations Communication in writing Attendance at the export commodities fairs Contact at the exhibitions held at home and abroad Mutual visits by trade delegations and groups Lesson 1 (A) Framework of Establishing Letter Lesson 2 (A) Source of Information ★Having obtained your name and address from… ★We owe your name and address to … ★…has recommended you as … ★On the recommendation of…, we have learned that… ★Through the courtesy of…, we are given to understand that… ★Your company has been kindly introduced by… ★We have your name and address from… Intention of Writing ★We are writing you in the hope of … ★We take this opportunity to… and see if we can enter into business relations with you. ★We are writing to you with a keen desire to trade with you. ★We express our desire to… ★We are desirous of… ★We are in a position to supply… ★We now avail ourselves of this opportunity to… Self-introduction ★We are one of the largest… companies in Japan, and have offices/branches in… ★We have been handling the export of … for many years. ★You will be interested to know that…(goods) have been accepted by domestic and overseas clients for …years and have enjoyed a high reputation in… ★We write to introduce ourselves to you as a … ★Our lines are mainly… ★We are mainly dealing in… ★We