国际商务课程项目.docx

Business PlanCompany Name:Beauty.COMHerbal Cosmetics CompanyChinese Name:每往草本化妆品公司Members: Mary Guo (郭锐)；Chelsea Han (韩淑颖)；Vera Hong（洪丽娜）；Lea Lee（李静亚）Company LogoCompany IntroductionBefore November our company was a company which providessample sacksof big brands of cosmetics.It’s easy for development of a new company. Because many hot brands have all kinds of liquid foundations, lipsticks and so on. However, the diversity of the make-up products makes customers dizzy, and not everyone could afford all of them. Hence in order to deal with various problems, we product hand samples cosmetics of big brands and split the big capacity into small one. We promise what we only to sell is the genuine licensed.But now, our company has got in some extent public popularity, and we have capital and labors to develop a series of cosmetics which belongs to our own after long time in researching. Four of us all like Japanesecosmeticsbecause of idea: additive free. And we know Chinese medicine is really useful especially in keep balance, so we devoted in the research of Chinese medicine cosmetics.We got some inspiration fromA Dream in Red Mansions, so we will product the cosmetics which names referred inthis classic work, and name them, for example, Rosy lotion（玫瑰露），Cool beauty pellet（冷香丸）…OPERATIONSPart 1: RDBefore coming into market: Make surveys (magazines, advertisement, TV, cosmetics supermarkets, customers…) to get: 1. The market trend (the hottest brand); 2. Suitable capacity of bottles and case; 3. Suitabletexture of case;4. The attitude of customers about sample cosmetics…After: 1. Create new production; 2. Follow the market; deal with the new problems in selling; 3. Perfect the process of developing;Part 2: Product:Choose a factory toproduct suitable cases and bottles, paint our brand;Negotiate with cosmetics companies of big brands to get preferential price;Recruit buyers in broad;Recruit workers to split cosmetics into small one and put into our own pouch packs.Part 3：Ma