国际营销期末考试总复习.doc

Review the whole book for term exam 2013 Chapter one: P.7 International marketing defined Performance of business activities designed to Plan Price Promote, and Direct the flow of a company抯 goods and services to consumers or users in more than one nation for a profit P.8 Exhibit 1.3 P.12 SRC (definition) SRC is an unconscious reference to one抯 own cultural values, experiences, and knowledge as a basis for decisions. P.14 4 steps are suggested as a framework Define business problem or goal Home-country vs. foreign-country cultural traits, habits, or norms Consultation with natives of the target country Make no value judgments Isolate the SRC influence Examine it carefully to see how it complicates the problem Redefine the problem Without SRC influence Solve for the optimum business goal situation P.16 stages of International Marketing No direct foreign marketing Infrequent foreign marketing Regular foreign marketing International marketing Global marketing Chapter two: P.23 GATT (three basic elements) Three basic elements: 1) trade shall be conducted on a non-discriminatory basis; 2) protection shall be afforded domestic industries through customs tariffs, not through such commercial measures as import quotas; 3) consultation shall be the primary method used to solve global trade problems. P.25-26 IMF (three objectives) Stabilization of foreign exchange rates Establishment of freely convertible currencies to facilitate the expansion and balanced growth of international trade The IMF also lends money to members having trouble meeting financial obligation to other members. World Bank Group (services) Lending money to the governments of developing countries Providing assistance to governments for developmental projects to the poorest developing countries Lending directly to the private sector Providing investors with guarantees against “noncommercial risk” Promoting increased flows of international investment P.27-39 Global