外贸英语阅读第五课.ppt

* Probably 99.9 percent of all sales forecasts are judgments of the person who must act on the results of the forecast—the individual decision-maker. 对可能百分之99.9的所有销售预测做出判断的一定对预测结果起作用的人也就是个人决策者。 * An example is the forecasts of likely sales, and hence the quantity to order, for the 13 000 items stocked in a typital supermarket that must be forecast by the stock clerk or manager. 这个一个对可能销售的预测的例子，因此订购的数量为13000的物品要存放在一个典型的必须由股东或经理预测的超市。 * A direct forecast involves estimating the value to be forecast without any intervening steps. 一个直接的预测包括对没有任何中间步骤的估计的被预测的价值。 * Examples appear in your daily life: How many quarts of milk should I buy? How much time should I allow to drive to the game? How much money should I get out of the instant cash machine? 例子出现在你的日常生活：我应该买什么多少夸脱的牛奶？我应该有多少被允许的时间去开车？我应该在ATM取出多少钱？ * Your mind may go through some intervening steps but so quickly that youre unware of it. 你的思维可能完成一些中间步骤，但是很快你又不知道它了。 * qualification: n. 资格，授权；条件，限制；合格证书 sum: n. 总数；算术；金额；概略，要点 vt. vi. 总计；总结，概括；归纳 estimate: n. 估计，预测；报价，预算书；评价，判断 vt. 估计，估算；评价，评论；估量，估价 resolve: vt. vi. 决定；决心 vt. 使消释；使分解，使解体；（指委员会或集会）表决；消退（炎症等） vi. 下决定；分解 n. 决意，决定；（会议等的）决议 respond: vt. vi. 回答，响应 vi. 作出反应，响应；回报或回复 n. [建]（柱，拱基等的）对称，壁联 * go through:（法律、合同等正式）通过；用完；检查；完成 go beyond: 超出， 超载；逾 go except: 去除 go over: vt. 重温；翻；转为；留下印象；搁置起来 Muesli packets tend to convey a country atmosphere,to match the wholesome nature of the product. “牛奶什锦早餐包往往传达一个国家的乡村气氛，与健康的自然产品相符合。 Cereal packaging has changed a lot since Muesli became popular,says June Fraser,head of industrial Design at The Design Center. 在设计中心工业设计主管June Fraser说“自从牛奶什锦早餐开始流行，谷物包装发生了很大的变化，” The colors tend to be earthy to go with a rich and nutty flavor. 颜色往往是朴实的从而去丰富和坚果的味道。” Careful thought goes into the design of supermarkets brands,too. 也谨慎考虑进入超市的品牌设计。 They will usually b