基于知识图谱的国际社会化媒体研究可视化分析.pdfVIP

基于知识图谱的国际社会化媒体研究可视化分析 张敏朱明星 (II史汉大学信息资源研究中心，量史汉，430072) 〔摘 要〕 社交时代的到来己巨变了个人和组织的信息搜寻相只享模式、相豆阔的交流合作万式、 消费者行为及商血模式等， 社会化媒体迅速成为近军来学界相产业界的关注焦点。为探究国际社 会化媒体领域的研究现状，本文以 2004 ，_ 2013 茸为时闹腾匮远回来自 Web of Science 平台的 SSCI， SCI 数据库申社会化跟你相关主题的7806 篇文献作为研究对象，以知识图酒为主要研究万 洼，采用 CiteSpace 可视化默件分别逝行了国际社会化媒保研究的时阁分析、产业发展和空阁分 布的对比分析、重要文献给析以及研究热点封析等，并对结析得到的 8 类子研究煎点知识群逝仔 旧类和分类分析。 〔关键词]社会化媒体 研究煎点知识国谱在统学习用户Jω理用户市为 [申图分类雪] G203 [文献标识码] A [文章编雪] 2095之171 ( 20 15) 03-0078-08 DOI: 10. 13365jj.j irm.2015. 03 . 078 Visual Analysis of International Social Media Research Based on Knowledge Map Zhang Mín Zhu Míngxíng (Center lor Studíes of Inlormation Resources 01Wuhan Univers ity , Wuhan 430072) [ Abstract] The emergency and development of socíal medía has changed the ínformatíon searchíng and sharíng mωel belween indívidua ls and organízatíons. It also ínfluenced the c∞lmunícation and coo阴阳tí∞ pattern ， ωstαηer behavíor and busíness models. In recent years , socíal medía has be∞me one of the most sígnífíωnt focuses ín both índJstry and academíc research field. To explore the research sta胁， this pa阳r chose 2004-2013 as research time span and retrievaled 7806 research papers frαn SCI SSCI database of Web of Scíence platform on social media research field . Knowledge mapping and CiteSpace were used to analyze literatures data. Time distributíon , comparison analysls between inωstry development and space distribu!ion , impor!ant literatures and research hotspots were studied. Then 8 research ho!spots are divided Into 4 groups , and more details were given at the end of this paper . [ Key words] S∞ial media Research hotspots Knowle句e map Online educatíon Customer intention Customer behavior 1 引言 性就开始在互联网上萌芽。在此后的约 50 年 间，以↑毒客和论坛为代表的基础社会化网络逐