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俞尧昌淡出结束价格战时代 ‘格兰仕模式‘谋变(国外英语资料)
俞尧昌淡出结束价格战时代 ‘格兰仕模式‘谋变(国外英语资料)
Yu Yaochang suggests that his theory of fade out and destroy the value have been far away, he said, by a half strokes hit the market the era of the past, now has entered the competition system especially the competition era
Yu Yaochang, vice president of Galanz, who has been called Yu teacher inside the company, has gradually faded from Galanz. Yu Yaochangs leaving heralds the maturing of the home appliance industry, and he has been preaching the theory of destroying value that is drifting away.
Yu Yaochang used to be a symbol of Galanz. He calls himself the mouth of a Galanz.. It is this beak, making again and again the price of speculation and speculation, and even save tens of thousands of billions of dollars in advertising for Galanz, the Galanz microwave oven in the domestic market share was expanded to 70%, also let Galanz become synonymous with price butcher.
Today, Galanz lvzhanlvsheng relies on cost advantage and price edge, are facing severe challenges. A few years ago, Galanz, the global production workshop, was looking for a major shift in business models, as simple low prices were hard to follow.
Now, Galanz is gradually turning to differentiation strategy, and Yu teacher figure is gradually gone.
Fame has risen above the boss
Every Galanz conference, Yu Yaochang is indispensable. But at the Galanz air conditioner dealer conference in August 23rd, he was gone.
Although he did not want to make a big fuss, but at the end of April this year, Galanz has opened a farewell party to Yu Yaochang internally. The participants said it was only a meal for Mr. Yu before he took his long vacation.
It is understood that, for more than 10 years has been focused on Galanzs career Yu Yaochang, recently family ridden.. Earlier this year, he submitted his resignation to Galanz chairman Liang Qingde and CEO Liang Zhaoxian. The sum total of trabecular laoliang did not agree, then considering the actual situation of his family, he agreed to let
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