做好营销,注意几个“不是悖论的悖论”(国外英语资料).docVIP

做好营销,注意几个“不是悖论的悖论”(国外英语资料) In January 29th, the Department made a summary, director of the business sector to speak very awesome, high level, coupled with the groups new leadership policy popular feeling, next year is very promising. But listen to speak to the Department Director, Shao Zhufu still found some problems, I feel there is a lot of marketing concept of the things necessary to comb, as a marketing person, do not ever ignore two points: one is a strategic, tactical. The strategy is to solve the problem of doing the right thing, and the tactical solution is doing the right thing and doing the right thing. The department head is the backbone of the advertising department. It is the first link between the preceding and the following. The example as Shao Zhufu often cite the same acre of land, if the wheat sweated blood, income may be 1000 pounds of wheat, but if it is opium? Maybe not so hard to pay, but the yield may be 1000 kilograms of wheat how many times, so the first thing we solve is precisely do the right thing problem. On the spot summarizes several views of things, to share -- 1, do the quantity or depth -- this involves the issue of profit level activities in many departments throughout the year planning many activities, some departments January planning several activities, but a return to the moon, how much? The answer is minimal. Whats the reason? Suddenly thought of a true story happened in his side: eat pizza to a pizza shop, a wife and son at the weekend, is intended to be a 12 cm pizza, can not because the field of 12 cm, with a clerk asked whether the 9 cm and 6 cm to cover, only 12 centimeters of money. Yes, she said without thinking. I hastened to stop and say, no!. Ill let my kid forget that a 6 cm + a 9 cm pizza is much smaller than a 12 cm pizza. The question tells us that sometimes appearances are unreliable. Similarly, the simple multi is far weaker than the simple deep competitiveness. A large pond, you throw in a stone on a layer of