新闻发布会的“4P”与“4C”(国外英语资料).docVIP

新闻发布会的“4P”与“4C”(国外英语资料) Admittedly, a business of positive news reports than ten soft Wen propaganda effect is much better, so, in the high cost of low input and high output, many enterprises are becoming more and more interested in to carry out business promotion to the form of a press conference. In general, a news conference is a means of communication by means of the public trust of the media. There are three main forms of press conference: press conferences, press conferences and cocktail parties or dances. News conference is a common form of enterprise adoption, and the form of press conference and cocktail party or dance usually takes more in government administrative unit. According to the correlation degree of related work to the press conference, a full press conference can be divided into three stages: pre embryonic stage (i.e., the press conference, the origin background) in operation phase (including press conference preparations and on-site release), follow up stage. According to the author of the press conference of the operation and the advanced achievements of others found that enterprises in the operation of the press conference, you only need to grasp the eight elements can be easily, here, I put it up for the marketing activities of the common 4P and 4C. 4P: Proposition theme, Plan positioning scheme proposed, People - Place, invited site layout; 4C: Confirmation to determine the required information, Choose - select Control control release time, the atmosphere, Come after - follow up communication effect. Perhaps it is because of the press conference to cause a big stir effect, which lead to the Butterfly, many enterprises disorderly sting is rush, but also a Rose, a lot of enterprises in the process of operation was I do not know how deep the water, the rise of PR company is the enterprise in the operation process of confusion. The sand began to see the gold, in this, the authors own in a well-known household electrical appliance enterprises op