平面媒体与网络媒体的互动研究.docVIP

???????????????????? 福建信息职业技术学院 实务专题报告 应用语言系2013届 平面媒体与网络媒体的互动研究 专 业： 网络编辑 指导教师： 戴复璟 学生姓名： 蔡瑞玫 王丹丹 龚丽琴 张治鑫 张建林 吴子华 许华森  平面媒体与网络媒体的互动研究 Print media and network media interaction research 摘要 随着近几年网络的迅猛发展，给大家获取新闻带来了快捷的途径。新媒体带来的不仅是传媒业发展的机遇，也是传统报业带来了巨大的挑战和严峻的考验，报业经营者的兴奋、焦躁、困惑交织在一起。伴随而来的热门话题是：报业是进入漫长的“严冬”还是依然有其乐融融的“春天”？传统媒体转型中如何选择正确的路径？新媒体是纸媒的救世主还是加快纸媒消亡的毁灭者？赞同的、质疑的、反对的，多元的看法和观点不绝于耳。南方报业传媒集团社长杨兴锋曾用六个度来概括传媒集团转型的诉求，即：新兴媒体的速度、宽度、互动度；传统媒体的信度、深度、高度。我们现在向全媒体转型，对传统媒体来说，我们要求它发挥它的信度、深度、高度的优势，同时又提出向全媒体转型，要将新兴媒体的那三个度也一网打尽，我们将六个度一网打尽，充分发挥好传统媒体与新兴媒体的互动。 Abstract In recent years along with the rapid development of Internet, for everyone to get news brought and rapid way. New media brings not only media industry the development opportunity, is also the traditional newspaper has brought great challenges and tests, press operators of excitement, anxiety, confusion mixed together. With hot topic is: the press is into a long winter or still have happy spring? Traditional media transformation in how to choose the right path? New media including is savior or speed up including die afraid of the destroyer? Agree with, question, against, multiple views and point of view can be heard. The south newspaper media group President YangXingFeng used six degrees to generalize the media group transformation of the appeal, namely: emerging media speed, width, interactive degree; The traditional medias reliability, depth, and height. We are now to the entire media transformation, to the traditional media, it we ask it play its reliability, depth, height advantage, and at the same time puts forward to the entire media transformation, to the emerging media the three degree also flash search, we will be six degrees flash search, and give full play to good traditional media and new media interaction. 致 谢 时光匆匆如流水，转眼便是大学毕业的季节。春梦秋云，聚散真容易。离校时间临近，毕业论文的完成也随之进入了尾声。在本论文的写作过程中，我们的导师戴复璟老师倾注了大量心血，从选题到开题报告，从写作提纲到一次又一次的指出每稿中的具体问题，严格把关、循循善诱，在此表示衷心的感谢。在这里要感谢我们同队伙伴的精诚协作及调查对象的配合，才克服重重难关到达成功的彼岸。第一章 绪论 1 第一节