小米市场营销战略.ppt

Millet Company Background Information Millet company was established in April 2010, it focus on self-developed and high-end smart phone mobile Internet company, founded by former top players Google, Microsoft, Jinshan and other companies. 小米公司2010年4月成立，是一家专注于高端智能手机自主研发的移动互联网公司，由前Google、微软、金山等公司的顶尖高手组建。 Millet company’s three business Three main business: MIUI、mobile、M talking M talking M chat, millet produced a cross-iPhone, Android, Symbian mobile platform, cross-Mobile, China Unicom, mobile telecom operators free instant messaging client, via the mobile phone network (Wi-Fi, 3G, GPRS), you can talk to your m talking real-time information communication contacts, send and receive pictures and audio, only consume network traffic. 米聊，小米出品的一款跨iPhone、Android、Symbian手机平台、跨移动、联通、电信运营商的手机端免费即时通讯工具，通过手机网络（Wi-Fi、3G、GPRS），可以跟你的米聊联系人进行实时的信息沟通，收发图片和音频，只消耗网络流量。 MIUI millet company a depth of customization Android mobile operating system, MIUI native Android system for more than 100 improvements, June 1, 2010 officially released, users covering 23 countries, most sought after by mobile phone enthusiasts. MIUI是小米公司深度定制的一款Android手机操作系统，MIUI针对原生Android系统超过100项改进，2010年6月1日正式发布，用户覆盖23个国家，极受手机发烧友追捧。 1、MIUI committed the ultimate smart phone calls and text messages applicable experience, featuring original MIUI interface system, a perfect match of the Chinese consumer behavior. MIUI致力于智能手机中最极致的电话及短信适用体验，原创特色的MIUI界面体系，完美的匹配了中国用户的使用习惯。 2、MIUI is China‘s first Internet development mode mobile phone operating system development team, improved based on feedback from the community MIUI enthusiasts, updated every iteration.是中国首个互联网开发模式进行手机操作系统开发的团队，根据MIUI社区发烧友的反馈意见改进，每周更新迭代。 3、MIUI has the worlds largest mobile phone theme library, amazing personality themes and lock screen mode for flexible local custom. MIUI拥有全球最大的手机主题库，百变的个性主题和锁屏方式，可进行灵活的局部自定义。 MIUI Millet phone Millet millet phone is designed for enthusiast mobile phone companies