河北省肃宁县文化旅游营销策略研究大学论文.docVIP

本科学生毕业论文（设计） 题目（中文）： 河北省肃宁县文化旅游营销策略研究 （英文）：Research on marketing strategy of cultural tourism of Hebei province Suning County 姓 名 学 号 院 （系） 经济与管理学院 旅游管理系 专业、年级 旅游管理 指导教师 2015年 5 月 22日 河北省肃宁县文化旅游营销策略研究 摘 要 随着人们生活水平的不断提高，人们对于文化旅游的需求也越来越明显，在旅游过程中寻求文化享受已成为现今旅游的一种风尚。文化旅游不仅可以增强产品吸引力，提高经济效益，还可大力弘扬文化肃宁县历史悠久，原始社会已有先民在此繁衍生息，Research on marketing strategy of cultural tourism of Hebei province Suning County Abstract With the continuous improvement of peoples living standards, peoples demand for cultural tourism is becoming more and more obvious, in tourism in the process of seeking cultural enjoyment has become a fashion todays tourism. Cultural tourism can not only enhancing the attractiveness of products, improve the economic benefit and also vigorously promote cultural destination, let more people truly understand the tourism, let the local culture can be passed. Suning County has a long history, primitive society, our ancestors have been in this thriving, the strong cultural atmosphere, culture is rich in tourism resources, with great potential for development. But Suning County cultural tourism development is very slow, and tourist attractions is not known, reasons in addition to efforts to develop small and the government dont attach enough importance, there is no corresponding marketing strategy. If things go on like this, some of the characteristics of local culture will gradually lose, irreparable cultural trauma. In Suning County cultural tourism resources, marketing situation and marketing problems and analysis Suning County Cultural Tourism Development of rational marketing strategy, believe that we can provide certain theoretical basis for the development of cultural t