我国经济型酒店连锁化运营模式初探.docx

TUBIAO本科毕业论文题目：我国经济型酒店连锁化运营模式初探姓名：牛书腾学院：继续教育与职业教育学院系：专业：工商管理年级：20XX级学号：XXXXXXXX指导教师（校内）：XX职称：教授指导教师（校外）：职称：2013年05月12日我国经济型酒店连锁化运营模式初探[摘要]经济性酒店的出现引起了国内住宿产业的巨大变革。而经济型酒店连锁品牌的涌现则进一步冲击着快捷住宿市场。当今，日渐饱和的经济型酒店市场，加上经济型酒店连锁巨头的快速扩张。不仅进一步压榨着单体经济型酒店的生存空间，也使得各酒店连锁品牌的竞争进入到了红海时代。近期，媒体关于经济型酒店 “质量门”的报道更是使得这一行业陷入发展困境。本文从理论及实际营运两个层面，整合了现有的相关知识，试图做出对经济型酒店行业日后发展的建议性结论。具体来说，本论文篇章结构如下：引言部分，阐述国内经济型酒店发展历程及现存问题；第一章，介绍了国内外关于经济性酒店的研究现状；第二章，讲述国内经济型酒店运行模式的变迁；第三章，重点介绍连锁化运营给经济性酒店带来的影响；第四章，对经济型酒店连锁化运营提出建议性的对策和措施。[关键字] 经济型酒店连锁化运营模式Dissertate on the operation modes of the budget hotel chains in China[Abstract]The emergence of the budget hotels has caused great changes in the domestic accommodation industry and the constantly emerging of the budget hotel chains has further affected the accommodation market that are dominated by express hotels. In today’s market, there is the increasingly saturated accommodation industry in budget hotels; This will not only further squeeze the living space of the monomer budget hotels, but also lead the competition of various budget hotel chains to the Red Ocean time. Recently, the endless news reports about the Quality Scandal and Safety Scandal in budget hotels have exacerbated the market into a development dilemma at home and abroad. From the aspects of theory and practical operations, in the main lines of the marketing and quality management and with the integration of the existing knowledge, this paper aims to make a constructive conclusion to the development of budget hotel industry in the future. SpecificallyThis thesis chapter is structured as follows：Introduction Elaborated domestic economy hotel development process and existing problems；Chapter one Introduced researching status about the hotel both at home and abroad；Chapter II Telling about domestic economy hotel business model changes；Chapter III Continuation of the second chapter of thinking focuses on the effects of chain operations to the economy hotel；The fourth chapter .Budget hotel chain’s operating co