从量变到质变对经营中的多元化进行整合(国外英语资料).docVIP

从量变到质变对经营中的多元化进行整合(国外英语资料) Today, business diversification has become an irresistible torrent swept across the land, in order to pursue higher growth, break the limitation of the original business, more and more enterprises begin to get rid of a single business, to invest in more wide, but also change unpredictably diversification sea in the water . Small businesses want to seize new opportunities, big companies want to consolidate their position, it seems that a variety of different purposes can find a reasonable answer in diversification. Do not you see, from 1981 to 1985 of the tape, telephone, TV to 1992, to 1993 to 1997 electrician, information industry, mobile communication in 1999 to 2000, white goods, TCL has been expanding impulse and cost pressures continue to try to diversify. However, if after the diversified can not effectively integrate it, carrier would be dinghy, competition ability does not increase but will decrease, hollow may even lead to the original business . Is this TCL tape business is already old memories, at the end of 80s was the first telephone business is yesterday, high hopes of the information industry also got lose the wife of another soldier. Diversification is somewhat similar to rose thorn, looks very temptation, a moment will be bloodshed. Thus, diversification is only half of the enterprise expansion strategy. After the layout has been basically completed, it must be integrated so that it can coordinate and cooperate with each other. I. cultural integration As we all know, culture is the most basic component of enterprise management. From a wide area, culture explains and influences all aspects of enterprise operation. Business diversification, often because of differences in the nature of the business and the emergence of cultural differences and conflicts, if unable to achieve the fusion of culture through effective measures, may suffer due to friction. Neptune is a typical example of the overall layout of Neptune originally