分销渠道的管理(国外英语资料).doc

分销渠道的管理(国外英语资料) Management of distribution channels.Txt Id like to know how many people are separated or still in love. His laugh to cry yourself to watch their own trouble. You use stealth to avoid me, I use stealth to help you! Until one day, in the hands of power, kill all the world, bear my dog. Four. Management of distribution channels (1) strengthening innovation in distribution channels; The ultimate goal of channel change is cost down, efficiency, which can reduce the circulation, purchase and distribution, product shipments, and accelerate inventory turnover rate of funds to achieve. Based on the above situation and problems, according to the current market changes, it is necessary to effectively integrate the distribution channel resources and implement the innovation of distribution channels. First, the diversification of the distribution channel model. The outcome of diversified channels, a diversified enterprise channel model, which not only can spread the risk, but also improve the product market share, the two refers to the distribution of diversified product structure, that is to realize many related products distribution in the same channel in order to improve the utilization efficiency of the channel, thus need to realize the integration of distribution channel. Secondly, it is the flattening of the distribution channel structure and the downward movement of the center of gravity. The flat is mainly by minimizing the distribution channel links, for manufacturers and consumers of wind direct, faster and more accurate communication, and help enterprises to control the distribution channel, reduce conflicts and reduce instability, and reduce the cost, improve the operational efficiency of the channel of livestock, for enterprises sometimes the profit space and channel competition. The downward movement of the center of gravity, including moving down to the retail terminal market by the dealers and moving down from large cities to regional and county