如何正确评估一个CRM项目(国外英语资料).docVIP

如何正确评估一个CRM项目(国外英语资料) If you think that the implementation of a project is simply equivalent to the whole of CRM, then this lazy behavior may be easier to understand. Because, CRM is over, the flowers spent, and do the same, there is no regret medicine, and then careful assessment of the results will not help, the natural province will be saved. It should be said that this mentality is mainly due to the lack of necessary knowledge about the long-term practice of CRM, and simply think that CRM is the wrong concept of a software project. Our CRM practice seriously summary and evaluation, certainly not to regret the past, but in order to better design the future, because the customer is the basic problem of all enterprises, customer relationship management subject is long-term, continuous improvement of CRM practice should carry out in practice under the condition of long-term resources. So how do companies evaluate a software project? Obviously, to do a good job of evaluation, you must first have a pole call, and this scale is your original design of the project goals. By comparing the results of the project with the expectations of the project, certain conclusions about success or failure can be drawn. It should be noted that such comparisons must be placed within the same reference period, i.e., the short-term, medium and long-term objectives are compared with the results of the corresponding period. In fact, the project evaluation work itself can also be regarded as one of the CRM practice, can happen for quite a long time after the project, but not necessarily at the end of the project immediately after, because many CRM will benefit only in a fairly long period of time slowly accumulation, which is determined by the CRM software project the decision of the ROI lag. Overall, the design goals of the CRM project determine the criteria for the evaluation of the project. How specific is the project objective, to what extent it is quantified, and to what extent it can