市场营销人员沟通技巧与实务(国外英语资料).docVIP

市场营销人员沟通技巧与实务(国外英语资料) Marketing communication skills and practices 2006 02 months Yan Yan browse number: 5546 Synopsis: Marketing is the first and most important cornerstone of an enterprises success. It is one of the main tasks for marketing personnel to visit customers. This article makes a detailed analysis and explanation on the six steps of the visit, so as to have a theoretical and practical reference to the marketing staff. Key word： Marketing, visiting and communication Preface： More and more enterprises have paid attention to marketing, but most enterprises ignore the importance of marketing personnel to visit customers. The customer visit six steps: 1. to 2. 3. 4. 5. contact understand persuade decision 6. consolidated, analyzed and detailed explanations, with a view to the marketing staff of customer visits has a clear understanding, and flexible use in practical work. The first step is to prepare (I) investigation and study Research is the beginning of the success of marketing. Have you prepared for the sale? You have to know your customers, your products, your company and your competitors, and your / your companys relationships with customers (records of business dealings) 1, prepare all kinds of data 1.1 customer information U customer industry, business conditions and their own needs U target customers and their characteristics U who is the decision maker / influence... U power and resistance U interaction history 1.2, the information about your company U Company (History / structure / target / culture / strategy) U product / service U SWOT 1.3, competitors information U who is my main competitor U his advantage / disadvantage U sales strategy U we should take what kind of marketing strategy? 2, make sure who your target customer is 2.1, first of all, the market segmentation: according to the humanities indicators, geographical indicators, behavioral indicators, psychological indicators, select the target market, and then identify your target customer