第三讲：战略与执行力.ppt

第3讲：战略与计划 战略的特征 Important. Involve a significant commitment of resources. Not easily reversible. The Basic FrameworkStrategy: the Link between the Firm and its Environment 战略: 是设计还是过程? 行业利润率的决定因素 产品对顾客的价值 The value of the product to customers 竞争的激烈程度 The intensity of competition 价值链上利益相关者的谈判能力 Relative bargaining power at different levels within the value chain. 价值链 波特价值链 二 获得竞争优势 竞争优势的产生 竞争优势的来源 波特的通用竞争战略 硬件与软件的差异化 三、执行力管理 I 行动计划：执行的基础 （1）Purposes of planning（计划的目标） Planning is important and serves many significant purposes. A. Planning gives direction（方向） to the organization. Notes:___________________________________________________________________ B. Planning establishes coordinated effort（协调努力）. Notes:__________________________________________________________ C. Planning reduces uncertainty（不确定性） by anticipating change（预期市场变化）. Notes:___________________________________________________________________ D.Planning clarifies the consequences（结果或收益） of actions managers might take. Notes:___________________________________________________________________ E. Planning reduces overlapping（重复） and wasteful activities（无为的工作）. Notes:___________________________________________________________________ F. Planning establishes objectives or standards （标准）that facilitate control（便于控制）. Notes:___________________________________________________________________ （2）Planning and performance（计划与绩效关系） Research has shown we cannot assume organizations with formal planning processes always outperform those organizations that don’t have formal planning processes. A. Generally speaking, formal planning is associated with positive financial results（积极的财务结果）. Notes:___________________________________________________________________ B. The quality of the planning process and appropriate（正确或恰当的） implementation probably contribute more to high performance than does the extent of planning（泛泛的计划运营）. Notes:______________________________________________________________ C. When f