唐山隆达骨质瓷有限公司竞争战略研究.pdfVIP

A b str a c t W ith the fierce com petition, rising energy prices, indu strial up grad in g, ceram ics enterprises hav e faced w ith severe industry env ironm ent and m arket com p etition. A s th e largest bone ch ina m anu facturin g enterprise in A sia, L ongda shou ld seize th e opportunity and estab lish a scientific com petitive strategy. It not only decides the future developm ent of L ongda, but also m ak es significant influences on ceram ics enterprises in C h ina. T h is th esis divides into four parts.F irstly, from the m acro persp ectiv e,th is thesis analyses the current status,th e econom ic and political environm ent of th e ceram ics industry.S econdly, b ased on th e analysis of P otters F ive F orces M odel to realize th e com p etition env ironm ent and opportu n ities L on gda faces. A nd th en, w ith th e SW O T scien tific m eth od , th e th esis com b in es in tern al con d ition s an d ex tern al factors to m ak e a com preh en sive analysis of L ongda enterprise. B ased on that, the author discu sses th e com petition strategy L on gda cho ices. F inally, from five aspects includ in g product design, ch annel design,the th esis puts forw ard som e op in ions and further prosp ects on the im p lem entation of enterprise com p etition strategy. A nd hop e th at w ill prov ide som e suggestions for oth er p rivate b one ch in a enterprises, w h ile prom otin g C h in a s ceram ic indu stry developm en t. T h e au thor adopts th e m ethod of docum ents to fu lly understand ceram ics indu stry background,econom ic environm ent and com petitive environm ent. A n d th en au thor go into L ongda com pany to realize th e general situation .T he author has an in-depth interview w ith m an agers, staff and exp erts to realize th e strategic cho ice.F in ally,th e author estab lishes a scientific com p etitive strategy w h