白酒···(国外英语资料).docVIP

白酒···(国外英语资料) First, Liquor Enterprises Market Research (I) consumer market research; 1, consumer acceptance of the overall level of product research; 2, product concept, product brand name research; 3, product consumption purpose research; 4, consumer psychology research; 5, product consumption trends research; 6, products compared with competing products, advantages and disadvantages of research; 7, consumer demand for personalized products is what?; 8, product brand positioning research; 9, product target market research; 10, the core interests of the product research; 11, product series selling point research; 12, product price positioning research; 13, product taste research; 14, product packaging research; 15, product sales channels research; 16, products suitable for dissemination of research; 17 、 product terminal sales research; 18, effective product promotion methods; 19. Marketing suggestions for consumers to enlarge their products; 20. Personal characteristics of product consumers. (two) Market Research of product distributors; 1. What brand of similar products does your company sell?; 2, which brand of products sales situation is better, the main reason is what?; 3, your company sells similar products sales; 4. What are the reasons for the good or bad sales of the brand products?; 5, dealers believe that the advantages and disadvantages of the product; 6, what are the ways to increase the sales of this product?; 7, would you like to sell this product?; 8, concerns about the sale of the product; 9, what market prospects do you expect for this product?; 10, and manufacturers cooperation proposal; 11, hope that manufacturers provide what support?; 12, dealers in the product marketing ideas and suggestions?. (three) competitor market research; 1, brand positioning; 2, product category; 3, product positioning; 4, target market; 5, prices of all kinds of products; 6, product selling point; 7, sales area; 8, market access strategy; 9, advertising strategy; 10