白酒品牌战略企划(国外英语资料).doc

白酒品牌战略企划(国外英语资料) In the foregoing Chinese liquor to the era of image consumption, we confirmed that the image strategy is the focus of liquor brand strategy planning. Every successful enterprise has its own brand, so it can be said that brand strategy is an important means to enhance the corporate image. Brand is the bridge between enterprise and consumer, enterprise and society, enterprise and human resource. Liquor competition to image competition, in fact, is the brand competition. The high degree of homogenization of the product forces us to be unable to, and also can not do the article in the product, therefore, we must seek the new way out. Brand management and product management are qualitatively different - brand is based on the hearts of consumers of products; and products are produced in the factory of cold things. Brand management puts forward a new topic for us, that is, the necessary conditions for brand management, the timing of brand management, and the systematic management of brand management. The subject of the liquor business is a serious hum, because the liquor industry lack of a large number of project management knowledge system has a large number of talents, lack of rigorous thinking has knowledge of sales management personnel. Brand strategy is just an adornment language for many enterprises to stay in the oral or interview with reporters. Not only that, even if many well-known planning experts, is only the liquor industry gold digger. A frenzied advertising campaign is not a branding strategy, nor is a clever hype stunt brand strategy. So, where is the brand of liquor making industry? What is a brand? The brand as a newborn baby, we have to take care of; care about her every day of growth, pay attention to her every bit of progress. Brands can thrive only when they pay true love, affection, and care for the brand. In this article, we will study the brand strategy of liquor from the following aspects: 1, the conditions of brand management 2,