盲目多元化毁掉了澳柯玛的高科技梦(国外英语资料).docVIP

盲目多元化毁掉了澳柯玛的高科技梦(国外英语资料) Haier, Hisense, AUCMA, Tsingtao, DoubleStar and known as the five golden flowers in Qingdao, five enterprises is not only the well-known large enterprises, but also China benchmarking enterprise, its brand awareness and some have been known to every family, is known to the world, to become a leading brand or company, however, from the beginning of 2006 April AUCMA group, fell on the way to pursue their own no best, only better. AUCMA was taken up by 19 of listed companies. 4 billion 700 million of the scandal, at the same time, dealers in order to recover the loan, and together to appeal to AUCMAs lawsuit was accepted by the court. Online, consumer complaints about the quality of AUCMA products and maintenance services more and more posts, fierce words, in order to control the situation, the Qingdao municipal government fully managed AUCMA. Lets take a closer look at the past and current situation of AUCMA. We can see through AUCMAs public information: 1, AUCMAs main business: AUCMA was once the China electric refrigerator industry leader, once known as the China freezer king, Shandong province is the first by the Chinese Academy of Sciences and Ministry of science and technology of high-tech listed company, mainly engaged in refrigerator series, refrigerated box series, ice machine series, beverage machine series, vending machine series, lithium ion battery series manufacturing, sales, technology development, technology consulting, technology services. 2, AUCMA production scale AUCMA owns 1 million 500 thousand freezers, 600 thousand refrigerators, 300 thousand display cabinets, 200 thousand electric water heaters, 3 million small household appliances, and 60 thousand wine cabinets. The freezer products for twelve consecutive annual sales of the first, the export volume of Chinas first refrigerator products to enter the industry, sixth, is the largest of the cold food, cold drinks, beer professional equipment manufacturers, is the worlds m