营销操盘的五大方略(国外英语资料).docVIP

营销操盘的五大方略(国外英语资料) Nowadays, enterprises are entering the era of meager profit, competition is becoming more and more fierce, and the market is becoming more and more difficult. It is becoming more and more difficult for customers to collect more and more customers. The cost is getting higher and higher, and the profits are getting thinner and thinner...... Almost 99% of small and medium businesses are losing ground in the market and are confused by product marketing! Is the marketing manipulator really can not find the north? In twenty-first Century, the global market entered the mental age! No longer the sellers market, but the buyers market! Therefore, todays war is a battle for customers, only to win the minds of customers can win! Business operators want to marketing Quartet, we must first understand the planning Quartet, namely: direction, direction, methods, methods! Only the correct direction, accurate positioning, mode, proper method is feasible, then plus the enforcement, marketing can win five in one trader! I. strategic direction For most small and medium enterprises, most traders mistakenly believe that strategy that is a big business, for our small business strategy is optional. In fact, the trader has this idea is wrong! Strategy is the direction, strategy is the goal! Enterprises, both large and small, should have a strategic objective, that is, what we want to do? Which way do you go? Enterprises should have strategy and strategic principles! A strategic approach is like the main idea of an article, brief and concise! Such as: five color Health Pavilion low price, focus, simple, professional, chain cross strategy, on the enterprise for the development of the direction and objectives. Without strategy, there is no direction! Without direction, like a headless fly flying about! How can SMEs develop? Trader as the head of enterprise marketing, should have a clear strategic thinking and a strong sense of direction! Otherwise, will be lost or nothing in