营销需跨四道坎(国外英语资料).docVIP

营销需跨四道坎(国外英语资料) In the process of enterprise growth from weak to strong, from small to large, marketing must be across the four banks. Otherwise, firms may stagnate and even fall out of competition. The first hurdle: from guerrilla marketing to according to changes in marketing is to run the market sales do do change market roots. Business start-up period of the land and often run goods sales, if the extensive cultivation practices throughout the land, compared to the sneered, sales growth is usually more and more bear breaking stick. Just as no final victory in a war is achieved by guerrilla warfare, guerrilla brands can not survive for long. The first hurdle to the guerrilla brand, must be from the marketing guerrilla state, converted to open root according to the strategy and action, just as Mao Zedong established Jinggangshan as base. Only through its own base market to do, not only to make sales, but also to make the status and brand, from guerrilla brands to small areas of strong brands, such as the citys strong brand. However, the market less guerrilla brand often feel more insecure, so did the first round of distribution and promotion, do not want to do a second wave of new markets, work, or do not know how to do. Therefore, it is impossible to build a base market. According to a market to have four standards: one is the brand to become the regions leading brands of similar products; two is in the sales of similar products in the market sales of the first or second sales; three is the target channel coverage of more than 90%; four is a leading market and the amount of leading products. To establish a market base, enterprises must operate the following steps: 1. key enterprises or dealer directly controlled city sales terminals; 2. intensive outlets, and constantly develop gaps under the network coverage; 3. increase in network weak points; 4. timely solutions in the network crisis; a new breed of 5. main varieties into a year continue to provide power, new