管理学案例1(国外英语资料).docVIP

管理学案例1(国外英语资料) 1, Rong chicken there A few years ago, in the face of foreign fast food in the major cities in the mainland landing, a fast-food company in Shanghai launched the ronghua chicken Chinese fast food. This fast food is in line with Chinese tastes. A chicken leg, fried rice or meat fried rice with chicken legs and vegetables in season is economical and affordable. It was fashionable in Shanghai. Ronghua chicken is also a big advertising campaign, ronghua chicken delicious, there is KFC, where there are Rong chicken, in addition to opening branches in Shanghai, they also opened branches in Beijing and other large cities. For a while, the business was booming and the KFC was driven to the sea. But the time is not long, Ronghua chicken is increasingly depressed, the branches are closed in the field. Whats the reason then? First, the rise of the Chinese fast food, such as Lanzhou Hand-Pulled Noodle Soup with Beef; second, Ronghua chicken after eating to feel the lack of innovation, however; thirdly, Ronghua chicken different branches, different tastes, different ingredients, even the same branch in different seasons, the ingredients are different; not to mention different chefs of different craft. Read the above case, according to Taylors scientific management theory, analysis of the causes of the failure of the ronghua chicken, put forward the development of Chinese fast food Road. Main points of answer: This case has been given the scope, the main reason for this failure (1), Chinese (2) lack of innovation, to establish a competition against An advantage that the hand does not have. (3) according to the central problem of Taylors scientific management principle is to improve labor productivity, improve labor productivity as the method of operation is to make workers to master the standard, the use of standardized equipment and materials. Standardization of the operating environment, but also equipped with the first batch of workers, standardization can be ac