论企业多元化经营与核心竞争力的打造(国外英语资料).doc

论企业多元化经营与核心竞争力的打造(国外英语资料) On enterprise diversification and the construction of core competence Wang Yanan Li Sha Source: time: 2007-03-14 Abstract: This paper firstly ten article about diversification and core competence and related issues in-depth analysis, find out the common points and the significance of the study, theoretical achievements and shortcomings, and put forward the research ideas of the individual. Key words: diversification; core competence; virtual operation With the vigorous development of Chinas economy, Chinese enterprises have been developed by leaps and bounds, and diversification has become an inevitable choice for many Chinese enterprises to scale up. But imagine the diversification is not as many people in the eyes of the business development of the panacea, it is more like a double-edged sword, improper use, enterprises will probably fall into the development trap, will therefore lead to business failure or even collapse. Only when an enterprise extends its core capabilities to other fields can it truly form a virtuous circle of diversification. Therefore, the diversification based on core competence is the inevitable result of the evolution of enterprise management logic, and the research in this field becomes extremely urgent and important. Therefore, the author confirms the research direction and makes a careful analysis of the selected articles in this direction. First, the inspiration from the selected articles 1. Types of research These articles should clearly be attributed to explanatory studies. The authors are diversified strategies from the Chinese Enterprises The core competitiveness of this phenomenon, to explore the reasons behind, answer all kinds of why and find solutions to social research types. Their content in the study all pays special attention to the applicability and relevance theory, hypothesis closely around to be tested; in the analysis method is often associated with the causal analysis of double variables, com