谁是合适的业务员(国外英语资料).docVIP

谁是合适的业务员(国外英语资料) Case providing: Fan Wulin: professional marketing manager, has many years of marketing manager, regional sales manager and marketing consulting experience. Guest: Tong sou: former pilot marketing training division responsible person, is the director of several listed companies marketing consultant. Wu Qihuo: a famous beer brand from China Area Sales Manager, former Zhengda food business executives, Kerry grain area office manager of tarpaulin. Wang Weilong: a well-known regional manager of rolling stock enterprises, is good at the sales team, organization and management, many times in the weak market to create success. Case statement Xiao Chen, a former provincial capital city clerk in charge of the store channel, was recently appointed to the A city as a city manager because of his excellent work performance. His company is based on biscuit based snack food, and the price is moderate. A city is a prefecture level city located in the middle area. Its economic base is general, but it has developed well in the past two years. There are 6 large stores and two supermarket chains in the city (each has more than 10 branches). In the supermarket shopping and sales company with good products, the same brand sales in the top three, oversold channel sales accounted for 70% of total sales company in A City, and every year there is a certain degree of growth. However, in another important channel - shop, company product sales has been poor, the total number of the city shop about 2000 (including suburbs), distribution rate is very low. The company has a regional distributor for 5 years and has been doing well together. The dealer also operates 4 other brands, including a melon seed brand and a pure fruit juice drink, as well as two imported olive oil. There are 3 dealers in the dealership, two in charge of business and one in charge of the store. Dealer channel advantage lies in business super, the development of the shop has been lack of strength. Prior to Che