超市店面商品陈列操作指南(国外英语资料).doc

超市店面商品陈列操作指南(国外英语资料) Flattening channels is an inevitable trend of competition. How to do a good job in terminal sales is a required course in every supermarket. As the necessary condition for the terminal, the importance of commodity display can not be ignored. A good display of goods can not only facilitate and stimulate customers to buy, but also can improve the brand image of supermarkets. Commodity display principle Effective merchandising can lead to consumer desire to buy and to take action. Good commodity display must follow some basic principles, including profitability, display point, attraction, convenience, price, stability and so on six aspects. 1, profitability Display must be helped to increase store sales; strive to help the sales display position; pay attention to sales records can increase sales of specific display and display; the display of goods timely tell suppliers profit help; using the FIFO principle, to reduce the possibility of return. 2, display point For the traditional store shelves refers to the position, scale and line of sight behind the counter high side, by the cash register, counter etc.. For supermarkets or inexpensive shops, the shelves are ideal for display, shelves of customers, store centers, and shelves. When you start promotion, you should strive for the following places: the most pedestrian aisles, the top of the shelf, the corner of the shelf, and the cashier. Bad display points are: warehouse exit, dark corner, blind corner on both sides of the shop, and strong smelling goods. 3, attractive The existing goods piling up fully to highlight the momentum; the right price tag on display; complete work, intentionally removed a few pieces of merchandise, convenient customer goods and merchandise sales, caused by signs of good; the display will distinguish the enterprise goods and other brand products were separated; with the display space, make full use of advertising products to attract customers attention; can use the whole