郑州大曲品牌白酒上市推广分析谈(国外英语资料).docVIP

郑州大曲品牌白酒上市推广分析谈(国外英语资料) Local emotion marketing game Zhengzhou Daqu system, a local enterprise in Henan for 06 years, has launched a low-end liquor brand. I had had the privilege to participate in the pre planning organization and witnessed the Zhengzhou Daqu listing process before and after promotion, combined with the views of some strategies for this before Zhengzhou Daqu do, to the readers to share the following: First, background: the beginning of the 06 year, the main products of DHC company to do double pot of high-end liquor, the product structure is relatively simple. In addition, Zhengzhou high-end liquor brands gathered in the market, the high-end liquor competition unusually tragic, making the companys product sales has been difficult to break through the bottleneck. To this end, the company proposed the development of a low-grade liquor ideas, intended to pull big sales. Based on the positioning of the liquor market, the author believes that it is appropriate to develop a brand new sub brand, which is mainly located in the middle and low-end markets, and will broaden the growth point of the companys profits. Through a comprehensive analysis of its current situation and competition in the industry, the development of new mid-range products named Zhengzhou first song, low-grade products named Zhengzhou Daqu (the following are the latter), from the brand communication terminal to promote a series of completely out of the original DHC brand. This is because: The DHC brand, although after the publicity and promotion of early, with a certain brand awareness, but the DHC liquor brand culture is deep, suitable for medium and high-grade products go route, and in specific marketing has been done mainly in the high-end market, consumers will have virtually DHC positioning in the high-end wine wine. If the company will launch a cheap wine, although in the short term can help DHC the existing brand new products to enhance the sales, but in the long term, and draw fu