餐饮市场调研计划书(国外英语资料).docVIP

餐饮市场调研计划书(国外英语资料) The development of a research project background fast food industry is decided by the social progress and economic development, is an urgent need to improve the peoples living standards improve and the way of life, is the people to adapt to the social economic construction, and speed up the pace of life, family service and logistic service to society the inevitable product. Fast food is a form of diet in which Chinese food is absorbed by foreign food culture. It has stepped into every family with its obvious features of convenience, saving and saving. KFC KFC, currently has more than nine thousand and six hundred stores, 80 countries around the world, is the worlds largest fried chicken restaurant chain. More than 6 million of the worlds customers enjoy the delicious food offered by KFC every day. In addition to KFCs traditional signature product --- plain fried chicken, customers can also taste more than 400 other products in KFC restaurants around the world. We are trying to explore a new concept of Kentucky Chinese healthy diet, to create a new fast food China mode, understand the market environment, target market, market opportunities, develop new found suitable marketing strategy, in order to expand market share based on the consideration of entrust us to investigate the competition situation of Chinese fast food market in Guangzhou. Two, the purpose of investigation on the Guangzhou region by consumer acceptance, consumer choice factors, Chinese fast food market supply situation and competitor situation investigation about KFC of Chinese fast food, provide the basis for the KFC is to promote the Chinese fast food and to develop what kind of marketing mix. Three, the respondents were 1 residents of all age groups in Guangzhou: 6~14, 15~24, 25~30, 31~45 and over 46 years of age. 2, provide Chinese fast food competitors (such as Kung Fu and so on). Four, the scope of the investigation, 1 residents of the city of Guangzhou district (such as Guan