第三部分 透视国际传播4：国际传播理论.pptVIP

;传播理论的出现;二战后的国际传播理论： 政治经济研究（political-economy approach） 文化研究（cultural studies）; 传播政治经济研究;文化研究; 一、信息自由理论（free flow of information）;二、现代化理论（Modernization Theory）;丹尼尔·勒纳 《传统社会的消逝》 The Passing of Tradition Society;contact with the media helped the process of transition from a “traditional” to a “modernized” state, characterizing the mass media as a “mobility multiplier”, which enables individuals to experience events in far-off places, forcing them to reassess their traditional way of life. Exposure to the media made traditional societies less bound by traditions a