第三部分 透视国际传播4：国际传播理论.pptVIP

;传播理论的出现;二战后的国际传播理论： 政治经济研究（political-economy approach） 文化研究（cultural studies）; 传播政治经济研究;文化研究; 一、信息自由理论（free flow of information）;二、现代化理论（Modernization Theory）;丹尼尔·勒纳 《传统社会的消逝》 The Passing of Tradition Society;contact with the media helped the process of transition from a “traditional” to a “modernized” state, characterizing the mass media as a “mobility multiplier”, which enables individuals to experience events in far-off places, forcing them to reassess their traditional way of life. Exposure to the media made traditional societies less bound by traditions and made them aspire to a new and modern way of life.;宣韦伯 《大众传媒与国家发展》 Mass Media and National Development;1、to spread and ease the long, slow social transformation required for economic development, in particular, to speed and smooth the task of modernizing human recourses behind the national effort. 2、to encourage both personal and national aspirations, rouse people from fatalism and a fear of change.; 特 点：;文森特·莫斯可;世界体系理论（World System Theory）; Core Zone Semiperipheral zone Peripheral zone;dominant controlling;Thomas Shannon: 这种关系的核心 the learning of appropriate economic values that facilitate modernization 与现代性相符的经济价值观 大众传播体系： transfer of media materials ;大众传播体系的作用:;the dominate capitalist ideology is embedded with the transnational structure, marketing, and strategy plans of the major core industrials promoting and endorsing core capitalist mechanisms and values convert and capture the attitudes, minds and purchasing behavior of global customers in such a fashion that their products are purchased first and frequently.;Implied belief: prosperity will accrue to two subordinate zones as they become more pro-capitalist and expand their markets to include the core nations.;三、依附理论 （Dependency Theory）;基本观点： transnational corporati