调研---问卷.docVIP

2012 情景2：购买戒指作为礼物 Scenario 2: Purchase of a Ring for a gift 销售要点鉴定 SALESPOINT IDENTIFICATION 访问日期VISIT DATE: /______/______/ 2012 进店時間：VISIT TIME: /______/ h 点/______/ min分 离店时间：DEPARTURE TIME : /________/ h 点/_______/ min分 FDV 访问背景您到卡地亚精品店，预算大约为15000元。您要观察精品店的外观、内部、展示的然后接受销售顾问的建议。最后您表示需要考虑一下，然后离开精品店。 VISIT VISIT SCENARIO: You are going to a Cartier boutique to purchase a ring for a gift. Your budget is between 1500 to 2000 euros. You will examine the exterior of the boutique, the interior, observe the ring on display in the boutique window and then will receive advice from a sales assistant. At the final moment, you will state that you wish to think it over and leave the boutique. 精品店的外部环境 EXTERNAL ENVIRONMENT OF BOUTIQUE POS Please indicate the name of the boutiques immediately to the right and to the left of the Cartier boutique you are visiting today: 请写明当你面对今天参观的cartier店铺的时候，其左边和右边的店铺的名字分别是什么 LEFT左边: /_________________________________/ RIGH右边T: /_________________________________/ Q1 精品店周围的环境是否干净和整洁（精品店或商场门口的通道无任何垃圾，烟头或其他）？ Is the area around the Cartier boutique clean and well-maintained (pavement in front of the boutique or shopping centre, absence of litter/clear of rubbish, cigarette butts or any other debris)? 1 ? 是，无可挑剔Yes, it is impeccable 2 ? 是，总的来说是很干净，但仍有少量的垃圾破坏了整洁YES, on the whole it is clean despite the presence of a few items that spoil the cleanliness 3 ? 否，不干净 No, it is not clean If NO a –请详细地证明您的观点 / Please justify in detail your answer: __________________________________________________________________________________________________________________________________ 访问者：在进入精品店之前，仔细检查精品店的橱窗几分钟。 Interviewer: Before entering the boutique, examine carefully the boutique window for a few minutes. Q2 卡地亚精品店标志是否干净且状态完好无污垢和灰尘?“Cartier”?中所有字母均清晰可见如果是灯箱的话，灯 Is the Cartier boutique sign clean and in good condition (no dust or dirt marks, all the letters of Cartier are present, and