透过广告创意看中西文化差异.doc

河南科技学院新科学院 2013 届本科毕业论文 To Explore the China and Western Cultural Difference through Advertisement Originality 透过广告创意看中西文化差异 论文作者姓名： 所 在 院 系： 外国语言文学系 所 学 专 业： 英 语 导师姓名职称： 论文完成时间： 2013年4月 To Explore the China and Western Cultural Difference through Advertisement Originality Chai ya fang Xinke College of Henan Institute of Science and Technology April , 2013 Contents Acknowledgments i Abstract ii 摘 要 iii Ⅰ. Introduction 1 Ⅱ. Culture and Advertising Creativity 1 2.1 The definition and forms of culture 1 2.1.1 The Definition of Cuiture 2 2.1.2 The Forms of Culture 2 2.2 The definition and forms of advertising creativity 2 2.2.1 The definition of advertising creativity 2 2.2.2 The Forms of Advertising Creativity 3 2.3 The Relationship between Culture and Advertising Creativity 3 Ⅲ. The features of advertising creativity in China and western countries 4 3.1 The features of Chinese advertising creativity 4 3.2 The features of western countries’ advertising creativity 5 3.3 The common features of China and western countries’ advertising creativity 5 Ⅳ.The cultural differences between China and western countries in advertising creativity 6 4.1 Different cultural values—oriented 6 4.2 Different customs and Ethics 7 4.3 Different Philosophical Ideology 9 4.4 Different Cultural Traditions 10 V. The Trend of the Advertising Creativity in China 11 VI. Conclusion 13 Bibliography 14 Acknowledgments The present paper is accomplished with the guidance and the help of my honorable supervisor. I would like to express my sincere gratitude to Mrs. Zhao, who spared no efforts to examine the drafts and offered illuminating suggestions for it. My acknowledgment will be undoubtedly first of all given to her, since without her guidance; the paper could not have been brought to the present appearance. Then, I would like to express my heartfelt thanks to all the teachers who have taught me in the past four y