休闲食物 如何打好旺季营销仗(国外英语资料).doc

休闲食品 怎样打好旺季营销仗 Online free consultation telephone complaints online registration online message recommended online submission in the leisure food, how to play by Aasperon school WWW.CHINA- B.C0M marketing season in 2009 04 months 27 days to source: Internet energized again to once a year leisure food sales season, how to win the sales increased greatly in this season. Every enterprise is very concerned about the issue. The industry often said, off-season to do the market, Wang - - Again to the annual leisure food sales season, how to win in the peak season sales greatly improved, this is every enterprise is very concerned about the problem. The industry often said, off-season do market, season sales.. According to the planning experience for many years, the author has sorted out five methods for the seasonal marketing of snack food, which are summarized as follows: Shoot the first shot of marketing The first in the market is often only one. As a leisure food enterprises, everyone wants to overwhelm the opponent in the season, breakthrough growth, to overwhelm the opponent, in addition to the quality of marketing efforts on the season, should also be in the first time marketing peak season in the match, have to grab the head run stage advantage. In the selling season, snack food is often taken live tasting, buy a gift or gift and other promotional activities, it is difficult to play tricks. In the promotion of homogenization, when the promotion time ahead, also can be regarded as a differentiated competitive advantage. In addition, advertising is the same, when all competitors are in season and festivals around the pursuit of advertising, if you unfortunately can only squeeze in AD group, the possibility of being submerged on a large lot; only the first to launch an advertising campaign, may also have a chance to take the lead to grab the attention of consumers. The key lies in product innovation In the process of homogenization marketing of leisure foods, the most