市场调研工作指引(国外英语资料).doc

市场调研工作指引 objective In order to control the change of regional economic environment and commercial market in time, through regular investigation of specific object, provide direction and suggestion for commercial operation management after opening of project. 2 terms nothing 3 scope of application Applicable to market research during the opening of the project. 4 critical activity description 4.1 Market Research definition Market research include: business research, competitor research, rental price survey, consumer shopping behavior and demand research, industry development and macro environment research, special project research, customer satisfaction research etc.. All commercial companies must submit their research reports on time according to the requirements of the group operation center and the work adjustment plan or suggestion proposed by the Research Report accordingly. 4.2 trade circle investigation According to the research content group operations center template, all commercial company shall be 1 times survey values for at least a year; in the more developed economies, regional development speed and rapid change of city (such as Shanghai) local businesses shall be 1 times survey values at least once every half year. Business district investigation report by the general manager of commercial companies, reported to the group operations center. Survey content: the district population (including resident population and business people) scale, population characteristics (such as age distribution, income levels, purchasing power level, level of education, occupation, family structure, living conditions, car ownership etc.), residential projects and business district distribution etc.. Shopping area, road traffic network (such as main trunk road layout, distance from main commercial area, time distance, etc.) and public transportation system (such as bus, subway line, etc.). The main commercial projects, new projects and the distribution of surrounding format