当今娱乐市场背景及消费心态分析(国外英语资料).docVIP

当今娱乐市场背景及消费心态分析 Two: todays entertainment market background and consumer attitudes analysis: To build a strong, the pursuit of it, high quality of life, has become a modern urban life, the bar has become a good place for relaxation, leisure, entertainment, friends, the bar is the night life is preferred, is the growing point of consumption. Consumer groups, analysis of clubbing family mentality: 1., pursue the theme bar, not relax, not for leisure, only for the pursuit of art, and like-minded people together. The 2. pursuit of relaxation, excitement, release the pressure of life, is a member of the mad clubbing, high passion, high state. The 3. pursuit of elegant style, not to deafening disco to torture ears, they are appropriate for psychedelic light, atmosphere relaxed music, or laughter, or talking, or quietly laughing, never allow others to disturb them. Throughout: in the bar market positioning, according to the local market and the mainstream form to determine the accurate market positioning and advertising, establish a bar and consumer communication bridge! Three: entertainment or marketing framework The company is a collection of Manyao and KTV as an integrated entertainment company, using the advanced management system, the introduction of new forms of entertainment, the spirit of customer first, quality first business philosophy, dedicated heart, truth-seeking spirit of enterprise strong, build first-class brand of entertainment. Market: the combination of various resources, comprehensive understanding of public places of entertainment, consumer mind, highlighting the characteristics of the brand, not a part of the update, in the hardware configuration to improve, improve the quality of software service, improve product quality, every day is not of the update, so that consumers feel fresh and fun, affordable. Market positioning: do medium and high-end entertainment companies, highlighting the characteristics of the advantages, to create corporate brand cul