商务语篇的翻译.ppt

英汉语言的对比与翻译 衔接手段 衔接的手段 照应（reference) 替代（substitution) 省略(ellipsis) 连接(conjunctions) 照应（reference) 人称代词、指示词或表比较的词，指的是篇章中某个成分和另一成分之间的关系是一种指代的关系。 He has tried whisky and the red wine，but he doesnt like either （＝either whisky or the red wine）． 他尝了威士忌和红葡萄酒，但对两种都不喜欢。 Mike is from England．He teaches English． 替代（substitution) 避免重复同样的词、词组（group）和小句，作者会用某个其它的词来替换 Id like some big apples rather than the small ones（＝apples）． 省略(ellipsis) 省略可称为用零形式替换 商务英语语篇的类型 商务信函 (Business Correspondence) 备忘录 （Memorandum) 会议纪要（Minutes) 广告（Commercials) 报告（Report) 通知 （Notice） 说明书(Specification) 协议或合同（Agreement or Contract) Example 1． In some cases the MNC retains a minority of interest, in others the host county owns 100 percent and the MNC stays on after the installation is completed to perform managerial and supervisory functions for a period of time. 2. The financial statements are the means of conveying to management and to interested outsiders a concise picture of the profitability and financial position of the business.  Dear Sirs， Our client in Bombay requests us to obtain from you a proforma invoice for color TV sets with the following specifications：“Haler”brand color TV sets 25-inch and 34-inch(each 500 sets)． Would you please airmail us the soonest possible your proforma invoice for 1 000 color TV sets with prices CIF Bombay，so that we can obtain our clients confirmation．There is no question about our getting the necessary import license from our authorities．As soon as the said license is approved，we shall establish an L／C in your favor． Thank you for your close cooperation in this respect. Yours truly， ? John Smith 敬启者： 我们的一个孟买客户要求我们从贵方取得下列规格的彩色电视机形式发票：“海尔 ”牌彩色电视机 25 英寸和 34 英寸各 500 台。 请尽速航邮注有孟买到岸价格的 1000 台彩色电视机的形式发票，以便我们取得客户确认。从当局取得必要的进口许可证当无问题。 一俟获得许可证即开立以贵方为受益人的信用证。 感谢贵方的密切合作。 您真诚的， 约翰·史密斯 文体特点 词汇使用特点 语句使用特点 语篇风格特点 汉译要点 准确了解词汇的意义 汉译句子既简洁畅晓，又庄重老练 语篇格式规范 文体特点 词汇使用特点：专业词汇、具有商务汉译的普通词以及缩略词 e.g. Sole license　vs. Exclusive license Offer , counter-offer, counter