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WHAT DOES KINESIOLOGY TAPE DO? Today抯 top athletes sport more than just striations and badass tats on their skin; they抮e also covered in brightly colored strips of kinesiology tape. Here抯 what you need to know to tape like the pros! Back in 2008 during the Summer Olympic Games, people who tuned in to the beach volleyball competition noticed something a little strange. What was that funny-looking colored tape that some of the athletes were wearing? WHAT扴 IN A NAME? The original Kinesio Tape was invented over 30 years ago in Japan by chiropractor Dr. Kenzo Kase. Today, there are several brands offering variations under the more general title of 搆inesiology tape,?including the popular brands? HYPERLINK /store/kt-tape.html KT Tape燼nd HYPERLINK /store/rocktape.html RockTape. Kinesiology is the scientific study of human movement. In this spirit, kinesiology taping allows much greater movement than more rigid traditional sports taping procedures. Sports care providers and elite athletes could have told you that what you were looking at was called kinesiology tape. They had been using it for decades, but almost no one else had. In the last few years, though, taping has definitely come down the mountain. Today, it抯 an increasingly common sight not only in team sports, but also in more general weight training, running, and cycling. You can buy high-quality tape in almost any sporting goods store or online, and you don抰 need to have a pro help you apply it. Sons can effectively tape up their dad抯 golfer抯 elbow before a weekend tourney. Friends tape each other抯 lower legs to help with shin splints or calf pain prior to running a 5k. CrossFit athletes apply the tape on their abs and lower backs during training and competition梑ut so do pregnant women during the third trimester. Great梑ut does it work? In my experience as a chiropractor who deals with plenty of athletes, it definitely does. The tape helps speed up the healing process while supporting injured tissues. I