AOL(美国在线)经营战略案例分析-广东工业大学.pptVIP

1.1.How would you define the business that AOL is in? Aol(America Online, Inc) is considered as an information provider according to its core business activities. AOL is a leader in interactive services and the nation’s leading Internet service provider(ISP). The Interactive Services Group operates the interactive products. The Netscape Enterprise Group serves Netscape’s enterprise customers and contributes to America Online’s part of the strategic alliance with sun. 5. What should AOL do in  Hong Kong? Offer the easiest, most convenient and enjoyable onl