波特三大通用战略(国外英语资料).docVIP

波特三大通用战略(国外英语资料) One, potters three general strategies One costs a lot The core idea In a long time, the value chain of enterprise product cost on each link to keep in the same industry leading level, and according to this goal a series of measures, make the enterprise took in more than the industry average. Low cost logic Scale economy, high market share, high yield, update equipment + add personnel to scale economy Features of a low-cost, leading strategy Strategic objective: a broad market The basis of competitive advantage: lower total cost than the competition Product line: a good basic product with a certain amount of adjustment (acceptable quality and limited selection) Product focus: continuously research cost reduction methods, but cannot sacrifice acceptable quality and necessary characteristics The key to marketing: use the advantages of the product as far as possible to reduce the cost Strategic continuity: economic price/good product; The aim is to make a total strategic component of a sustained cost advantage -- the key to reducing costs in every business in the years and years to come The characteristics of a low-cost provider Corporate culture with a strong sense of cost Full participation in cost control Constantly pursue and surpass the cost standard Carefully study the budget requirements Develop a plan for continuous improvement in cost ? The premise of the implementation Price competition is fierce Products are standardized or easy to obtain from multiple suppliers There are few ways to differentiate yourself Most customers use products in the same way Customer conversion costs are low The number of customers has a lot of bargaining power ? Look for and control cost drivers. Scale of 1. Study 2. The use of productive capacity, example: process change The relationship between value activities in the value chain: kanban management Vertical links in the value chain: integration Cross the value chain 7. Internal policies 8 timing 9. The geographical