电子商务系统规划(国外英语资料).docVIP

电子商务系统规划(国外英语资料) Electronic business system planning report A, 1, market background background description along with the explosive development of the Internet and online consumers increasing, traditional retail are extensions to the Internet, online retailers are paying more attention to the network with advanced technology to maintain the customer relationship, achieve interactive customer relationship management (CRM), personalization and customization thus increasingly become the focus of network era. 2, enterprise background pretty baby thy neck co., LTD., founded in 1997, mainly to fashion plush toys, is a professional fashion brand with a history of more than ten years development operation enterprise, is the first domestic local franchise/chain to join one of the company. It is a registered member of the China chain management association, the only national trade group in the domestic chain. Beautiful baby adopt the development method of franchising, open a plush toy store all over the country beautiful baby fashionable plush theme park! The company not only has the advanced e-business model, but also for faster information collection and uploads, so as to facilitate the right and rapid decision-making by senior leaders. By sweet beautiful store, comfortable and thoughtful service, provide the market with the most fashionable and high quality plush toys, the plush consumption into a new era of brand! Shop name: beautiful baby to thy neck co., LTD. Products: sales of all kinds of plush toys business model: B2B and B2C, the main description is B2C, enterprise demand In todays Internet age, compared with the traditional marketing, network marketing advantage: interactive network marketing, transmission range, without being limited by the space, advertising is more detailed and flexible, strong real-time performance, the amount of sales statistical, improve the efficiency. This is beneficial to reduce costs, expand market goods, and can improve the interaction w