企业文化是企业发展的关键(论文).doc

毕 业 论 文 企 业 发 展 靠 企 业 文 化 年 级: 学 号: 姓 名: 专 业: 指导老师: 年 月 摘 要 素以“狼性管理”著称的华为掌门人任正非说过：“华为没有成功，只是在成长”。企业文化伴随现代人力资源管理的理念进入中国十余年，到现在已经是管理者言必谈企业文化云云。然而到底什么是企业文化？它对企业建设与发展有哪些重要作用？恐怕很少有人能够有深刻而全面的理解。通过研究发现，每个企业发展都离不开企业文化的扶持，从销售到管理，从管理到生产，“不吃全鱼”也可以起到至关重要的作用！ 为此我深刻研究了五金大亨高文光先生的销售事迹，安徽名士达新材料有限公司的销售特点，通过对比发现企业文化中，企业坚持自己的销售模式，是基于对自己企业现实状况的出发点，有效减少资金占用量，加快资金回笼。 企业管理无疑也是企业文化的组成部分，企业管理除了硬性制度，还需要有独特的人文文化，管理二字除了从管上下手，还需要从理上下手，理一是道理，二是情理，情理也就从企业凝聚力，与企业对待员工方式上下手。 企业发展中，生产要想高效，也需要灌输企业文化，才能使员工更高效的工作，为企业减少损失，设身处地为公司着想，一切为了公司。 关键词：企业文化对销售；企业文化对管理；企业文化对生产 Abstract Enterprise culture with the concept of modern human resources management into China for more than ten years, until now had talked about corporate culture is the manager will give a time. However what is corporate culture? It is what are the important role in the construction and development of the enterprise? Im afraid few people can have a profound and comprehensive understanding. Through the study found that every enterprise development is inseparable from the support of enterprise culture, from sales to management, from management to production，Dont eat a whole fish can also play a crucial role！ I deeply studied the hardware magnate Mr Gao Wenguang sales, sales characteristics of anhui celebrities of the new material co., LTD., found by comparing the enterprise culture, enterprises adhere to their own sales model, is based on the starting point of their enterprise reality, effectively reduce the footprint of funds, speed up the money collecting. Enterprise management is, of course, part of the corporate culture, business management in addition to the rigid system, also needs to have the unique culture, the word management in addition to the hand from the tube, need from the theory, principle is a truth, 2 it is reasonable, reason is from the enterprise cohesion, on the wa