汽车技术服务市场总论复习题(国外英文资料).docVIP

汽车技术服务市场总论复习题(国外英文资料) Harbin Guangsha College 2012 - 2013 academic year second semester Final test of automotive technology services market First, the noun explanation 1. car consumer behavior: complex cars belonging to expensive, risky goods, consumers in the purchase is often very carefully and pay attention to the difference between the existing brand, this is the complex buying behavior. 2. marketing environment: the system of all external forces and institutions that are potentially related to an enterprise. 3. promotion: refers to the enterprise marketing personnel with various conducive to sales communication, have influence to the target customers and the customers consumer behavior group propaganda, persuasion, induction, arouse demand, to facilitate the purchase activities. Two, judgment 1: the market is the sum of population, purchasing power and desire to buy. (V) 2: some enterprises believe that, as long as attaches great importance to product sales, that is, the implementation of the market concept. (x) 3: the composition of automobile marketing model includes at least 3 factors, namely, marketing concept, marketing organization and marketing technology. The 3 components are mutually reinforcing and mutually reinforcing. (V) 4: consumer income and purchasing power, the same values and aesthetic taste has no direct relationship. (x) 5: enterprises must properly distinguish between different classes of consumers, as far as possible to meet their different needs and preferences. (V) 6: Generally speaking, enterprises on the macro environmental factors can only adapt to, can not be changed. (V) 7: from a marketing point of view, there are three elements of the price structure: production costs, circulation costs and profits. (x) 8: there is no internal relationship between the automobile marketing and the natural environment. (* 9): through market investigation, enterprises can find consumers have yet to meet the needs of measurement of existing products