系统功能与语篇分析：从及物性，语气和语域分析英语广告论文.docVIP

　　系统功能与语篇分析：从及物性，语气和语域分析英语广告论文 Abstract The advertisement is an indispensable part in the society. So the researches on the English advertisements are being more and more useful and important. At the beginning of the thesis, the author holds the definition, the effect and the ponent of the advertisement. And then the author states something about discourse analysis from its definition, ponents, and levels. Discourse analysis is the process of description, explanation, illustration, and evaluation. The understanding of the text is the loic Functional Grammar (SFG) is proved that it is more suitable for discourse analysis than any other theories. It consists of systemic grammar and functional grammar. Systemic Grammar claims that language is a system eaning potential or that it is a semiotic system. Functional Grammar is classified language function into three parts: ideational metafunction, interpersonal metafunction, and textual metafunction. Finally, the author puts these theories into the practice of analyzing the English advertisement. any scholars also published a number of books and papers on systemic grammar. The research of Systemic Functional Grammar begins in 1970s and bee popular in the late 1980s. English advertising begins in the medieval times and the advertising-boom appears in the 1920s. Today advertising has bee an indispensable tool for modern panies and institutions. So the discourse analysis of English advertising is very necessary. ost of the scholars hold that “Advertising” originates from the Latin eans arousing people’s interest to take action. In 1300 to 1475, it edieval English “Advertise”, eant, “Someone pays attention to something”. The first neent is said to have appeared in 1704 in the Boston Neerica. During the 18th century advertising greerican colonies. Before 1890, in the ittee on Definitions of the American Marketing Association defines: “the non-personal munication of information usually paid for and usually persuasive in nature ab