市场营销原理(MP).pptxVIP

市场营销;1 理解市场营销的概念和过程;1.1.讲解营销过程中的各种元素;1.2.评估企业组织的营销导向的效益和成本;2.1.影响营销决策的宏观和微观环境因素;2.2.产品的细分标准应用在不同的市场上;2.3.为产品/服务选项选择目标战略; 2.4.证明购买行为在不同的购买情况下如何影响营销活动 ; 2.5.选定的产品/服务提出新的定位 ; 3.1.开发产品，以维持竞争优势 ; 3.2.安排分销渠道来为客户提供便利 ; 3.3. 设定价格以反映组织的目标和市场情况 ; 3.4.说明如何整合促销活动，以实现营销目标 ; 3.5.分析扩展营销组合的其他元素 ; 4.1.在消费市场计划两个不同的细分营销组合 ; 4.2.销售产品和服务给企业和消费者之间的差异 ; 4.3.显示为什么国际营销不同于国内营销 ;GRADING FOR UNIT A student is awarded a: PASS if all the PASS outcomes for all assignments for the unit are met MERIT if the PASS criteria are met and all the MERIT outcomes are met when all the assignments for the unit are combined. DISTINCTION if the MERIT criteria are met and all the DISTINCTION outcomes are met when all the assignments for the unit are combined. ;GRADING CRITERIA; MERIT;DISTINCTION;Plagiarism Declaration (BST-004-CCDL-006) 反抄袭宣言 (Note for Students: You are reminded that you should not submit any work, which is not the result of your own efforts unless proper attribution is given for any referenced material. Specifically, unless the work you are submitting is a group exercise, the work you submit should be your own work and not the result of collaboration with others or the copying (however achieved) of the work of others. By submitting this assessment you agree to these regulations.) (提醒：学生不应该提交任何不属于自己完成的作业, 除非对引用的任何参考材料给予适当的注明。具体来说除非是群体作业, 否则作业应该是您自己的作品，而不是与他人合作或复制他人的作业。您同意桉这些要求完成您所呈交的作业。） ;I declare that, to the best of my knowledge and belief, this assignment is my own work, all sources have been properly acknowledged, and the assignment contains no plagiarism. I further declare both the softcopy (submitted via ) and hardcopy submissions of this assignment are exactly identical; and that I have not previously submitted this work or any version of it for assessment in any other unit or award offered by Beacon International College, or any other institution, without first ensuring that an explicit provision has been made and that I have obtained prior written permis