英语专业学年论文.docVIP

学 年 论 文 从双关语差异看广告翻译的策略 An Analysis of Translation Strategies of Advertising English from Different Puns 姓 名：赵佳伟 学 号：20121102617 院 系：外国语学院 年 级：2012级 专 业：商务英语 指导教师：任富楠 2015年6月29日 内蒙古师范大学外国语学院学生学年论文评审表 论文题目 作者姓名 学号 指导教师 职称 评 语 成 绩 年 月 日 指导教师签名： Table of Contents Abstract in English…………………………………………………………………….1 Key Words in English………………………………………………………………….1 Abstract in Chinese…………………………………………………………………....1 Key Words in Chinese…………………………………………………………………1 Table of Contents 1 Abstract 1 I. Introduction 1 II. The Classification of Puns employed in Advertising English 1 1 Homophonic puns used in Advertising English 1 2 Semantic puns used in Advertising English 2 3 Grammatical puns used in Advertising English 2 4 Idiomatic puns used in Advertising English 2 III. The pragmatic effects of puns produced in Advertising English 2 1 Creating a quite witty and humorous advertising atmosphere 3 2 Making the advertising language more Creative and original 3 3 Making the products more profitable and competitive 3 4 Satisfying the consumers’ requirement of beauty 3 IV. The translating methods of English Advertisements containing puns 3 1 Splitting translation 3 2 Borrowing translation 4 3 Major translation 4 4 Liberal translation 4 V. Conclusion 5 Bibliography 5 页码要与正文对应 删掉正文中段与段之间不必要的空格 中英文摘要和关键词放在一页 参考文献按照音序排列 目录字号和正文标题字号均应为小四 参考文献在正文中没有引用标注 An Analysis of Translation Strategies of Advertising English from Different Puns Abstract Advertising is a kind of economic behavior having specific commercial purposes. The most important function of advertisements is to promote sales, at the same time a type of cultural communication. As a kind of figure of speech, Pun is a household word used in English Advertisements. In the article we discuss the the usage of different puns in advertising English and different translating methods of English Advertisements containing puns. The first part represents the different puns used in Adv