北京中小企业品牌战略研究.doc.doc

北京中小企业品牌战略研究 学生姓名：师姓名： 关键词：中小企业；品牌战略 Brand strategies analyze of small or medium sized enterprise in Beijing Name of student Wang Tong Name of tutor Li Xingjia Abstract The small-medium enterprises (SMEs) account for above 99% of the total amount of Chinese enterprises. It is an important support for our economic development. However, as many multinational corporations together with its strong brands to enter the domestic market after we getting into WTO, the more and more SMEs face pressure to survive. These SMEs were aware that it is imperative to creat